- YouTube reported a 13% increase in advertising revenue for Q2 2025, reaching $9.8 billion, exceeding the forecast of $9.56 billion.
- TV-based viewing surpassed mobile devices for the first time in YouTube's history, reflecting trends in digital media consumption.
- YouTube's content library now hosts over 20 billion videos, with Shorts matching long-form content in revenue efficiency in some regions.
- At Google I/O 2025, YouTube introduced Flow, an AI video tool powered by the Veo model for enhanced visual production.
- YouTube will live-stream an NFL game for free in September, marking a strategic move into live sports broadcasting.