Founded in 2011 by Steven Yang in Shenzhen (later relocating headquarters to Changsha, Hunan), Anker Innovations quickly established itself as the world's #1 mobile charging brand before launching Soundcore as its dedicated audio brand in 2018. Yang, who earned his master's in Computer Science from UT Austin and worked as a senior algorithm engineer at Google, returned to China to establish Anker after gaining bachelor's degree from Peking University. Soundcore unified all of Anker's renowned audio products under one brand, offering a diverse array of earbuds, headphones, and speakers. Under Yang's leadership, Anker Innovations successfully launched multiple smart hardware brands including Anker, eufy, and Soundcore, now available in over 140 countries with more than 100 million users worldwide. The company realized revenue of over $1.4 billion USD with net profits of $111.45 million in 2020. Soundcore has become known for high-quality audio products that combine advanced technology with affordable pricing, continuing Anker's mission of making premium technology accessible to consumers globally through their extensive distribution network.