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Acoustic Preference d.o.o. is a boutique, artisanal high-end audio company founded in 2001 and based in Maribor, Slovenia. Founded by Marjan Tancer (General Manager and Designer) and Davorin Žnuderl, the company positions itself as an exclusive audio components manufacturer specializing in handcrafted loudspeakers. The company follows a non-serial production philosophy where each speaker is completely handmade using rigorously selected walnut solid wood. Each enclosure is hand-waxed 3-4 times to achieve utmost shine, and they produce limited edition speakers with only 99 pairs of certain models. Their company motto is 'To create acoustic components that combine natural sound and offer great delight when listening to music on every occasion.' The company operates in the ultra-premium/luxury audio market segment, focusing on artisanal craftsmanship and exclusivity rather than mass production, functioning more as an artisanal workshop than a traditional corporation.