Effect Audio

Effect Audio is a premium audiophile cable manufacturer founded in 2009 by Suyang Zou, an electrical engineer who established the company while studying Electronics and Electrical Engineering at Nanyang Technological University (NTU) in Singapore. Originally incorporated to serve the niche segment of audiophile and music industry professionals, Effect Audio has grown from strength to strength over more than 15 years to become one of the most renowned cable ateliers in the portable Hi-Fi industry. The company specializes in manufacturing high-quality In-Ear Monitor (IEM) upgrade cables designed to deliver superior sound quality through extensive research and development, continuously driven by the search for perfect audio reproduction for both music-appreciating audiophiles and sound engineering professionals. Effect Audio's product portfolio includes flagship series like Mars (featuring Gold-plated Silver), Centurion (the industry's first UP-OCC Gold-Plated Silver-Gold alloy cable), and the Signature Series consisting of Ares S, Cadmus, and Eros S cables. Operating under the philosophy of 'Sound | Design | Perfection' and committed to 'Reinventing audio, empowering you to listen differently,' Effect Audio has established trusted partnerships with premium brands like Empire Ears, who include EA cables with their high-end IEMs. The Singapore-based company employs 12 people and maintains operations focused on handcrafting premium audio cables that offer audiophiles both exceptional quality and value, serving customers worldwide through their commitment to artisanal craftsmanship and cutting-edge audio technology.