Founded in 2013 as a Huawei sub-brand and spun off as an independent company in November 2020, HONOR Device Co., Ltd. is a Chinese consumer electronics company that has emerged as a leading global provider of smart devices and AI ecosystem solutions. Originally created to compete with mid-range smartphone markets, HONOR transitioned to independence when Huawei sold the brand to Shenzhen Zhixin New Information Technology Co. Ltd., majority-owned by Shenzhen Smart City Technology Development Group Co. The company recently underwent a significant leadership change in January 2025, when CEO George Zhao Ming resigned due to personal health reasons, replaced by Li Jian, a 20+ year Huawei veteran who had served as HONOR's Vice Chairman, Director, and President of Human Resources since joining the company in 2021. Based in Shenzhen, China, HONOR has successfully navigated the transition from Huawei subsidiary to independent global brand, developing comprehensive technology solutions including smartphones, tablet computers, wearable devices, and mobile device software. Operating with approximately 14,000 employees across 6 continents and achieving strong market presence as China's fifth-largest smartphone vendor with 15% market share, HONOR focuses on AI-powered smart devices under their mission to become a global iconic tech brand enabling smart life across all scenarios and channels. The company's product portfolio spans Magic, N, and X Series smartphones, MagicBook laptops, MagicPad tablets, wearables, and audio products, emphasizing cutting-edge AI capabilities and sustainability initiatives. With preparations for an anticipated IPO underway and continuing international expansion, HONOR maintains operations across more than 100 markets while establishing itself as a major player in the global consumer electronics industry through innovative R&D and strategic market positioning.