Amazon Prime Video is set to redefine the streaming landscape in Germany with the launch of its new linear TV channel on April 17, 2025. This move integrates traditional linear programming with Amazon’s expansive on-demand library, catering specifically to Prime subscribers. Unlike conventional TV channels accessible via antenna, cable, or satellite, the Prime channel operates exclusively as an internet-based service, aligning with Amazon’s existing Prime-Channel model developed in partnership with various providers.

The channel will debut with the latest season of the comedy series “LOL: Last One Laughing” at 20:15 CEST, offering viewers a blend of Amazon Originals and popular international titles such as “Reacher,” “The Lord of the Rings: The Rings of Power,” and “Fallout.” In addition to scripted series, Prime will feature live sports broadcasts, including UEFA Champions League matches and Wimbledon tennis, providing a diverse programming slate that distinguishes it from typical FAST channels reliant on archival content.

A key feature of the Prime linear channel is its advertising strategy. Amazon plans to implement shorter and fewer commercial breaks compared to traditional free-to-air television, enhancing the viewing experience while still delivering value to advertisers. The company is also introducing robust measurement tools to track viewership metrics, enabling advertisers to evaluate performance effectively and integrate seamlessly with their existing TV advertising frameworks.

Designed to simplify content discovery for users overwhelmed by the vast array of on-demand options, the Prime channel serves as a curated entry point into Amazon’s streaming ecosystem. By offering a structured viewing schedule, Amazon aims to attract viewers who prefer the familiarity of linear TV while maintaining the flexibility and depth of its on-demand services.

This strategic expansion underscores Amazon’s commitment to enhancing its Prime Video offering, blending the reliability of linear broadcasting with the innovation of streaming technology. As the service rolls out, its reception among both viewers and advertisers will determine its impact on the competitive landscape of German television and streaming media.

Amazon Prime Video is set to redefine the streaming landscape in Germany with the launch of its new linear TV channel on April 17, 2025. This move integrates traditional linear programming with Amazon’s expansive on-demand library, catering specifically to Prime subscribers. Unlike conventional TV channels accessible via antenna, cable, or satellite, the Prime channel operates exclusively as an internet-based service, aligning with Amazon’s existing Prime-Channel model developed in partnership with various providers.

The channel will debut with the latest season of the comedy series “LOL: Last One Laughing” at 20:15 CEST, offering viewers a blend of Amazon Originals and popular international titles such as “Reacher,” “The Lord of the Rings: The Rings of Power,” and “Fallout.” In addition to scripted series, Prime will feature live sports broadcasts, including UEFA Champions League matches and Wimbledon tennis, providing a diverse programming slate that distinguishes it from typical FAST channels reliant on archival content.

A key feature of the Prime linear channel is its advertising strategy. Amazon plans to implement shorter and fewer commercial breaks compared to traditional free-to-air television, enhancing the viewing experience while still delivering value to advertisers. The company is also introducing robust measurement tools to track viewership metrics, enabling advertisers to evaluate performance effectively and integrate seamlessly with their existing TV advertising frameworks.

Designed to simplify content discovery for users overwhelmed by the vast array of on-demand options, the Prime channel serves as a curated entry point into Amazon’s streaming ecosystem. By offering a structured viewing schedule, Amazon aims to attract viewers who prefer the familiarity of linear TV while maintaining the flexibility and depth of its on-demand services.

This strategic expansion underscores Amazon’s commitment to enhancing its Prime Video offering, blending the reliability of linear broadcasting with the innovation of streaming technology. As the service rolls out, its reception among both viewers and advertisers will determine its impact on the competitive landscape of German television and streaming media.