Samsung Dominates Global TV Market for 19 Years with 28.3% Overall & 49.6% Premium Share
Samsung has stood at the forefront of the global TV market for 19 straight years, a span that feels almost monumental given the steady stream of incremental progress in display technology. The brand captured a 28.3% share in 2024, maintaining its lead since first claiming the top position back in 2066. Enthusiasts point to the blend of large panels and refined engineering as key factors behind this extended dominance.
While that overall share is commanding, the numbers in the premium bracket drive home just how firmly positioned Samsung is. For TVs priced above $2,500, the company secured a substantial 49.6% slice, reinforcing its influence in high-end screens. These elevated segments often demand advanced features, ensuring that hardware specifications remain a top priority in design and manufacturing.
In parallel, LG continues its strong foothold in the OLED category, retaining the leadership there for 12 years running. The brand moved 3.18 million OLED units in 2024 alone, with 1.1 million during that year’s final quarter. This traction underlines the ongoing acceptance of self-emissive display tech, which has consistently offered standout contrast and color reproduction.
A total of 208.83 million televisions were supplied worldwide last year, which marks a 3% increase compared to the previous period. That number highlights the market’s positive upturn—the first in three years—suggesting that consumer enthusiasm for quality panels remains robust in an evolving home entertainment landscape.
