Samsung showcased its latest advancements in display and AI technology at MWC 2025, highlighting significant improvements that cater to both performance and user experience. A standout innovation is the On-Cell Film (OCF) technology, which enhances OLED displays by integrating the polarizer directly into the pixel structure. This integration allows for a 1.5-fold increase in brightness without additional energy consumption, resulting in clearer and more visible screens even under direct sunlight. For smartphone displays, Samsung has achieved a peak brightness of up to 5000 nits, making OLED panels exceptionally readable in bright environments.

The company also unveiled an ultrathin frame design, boasting a thickness of only 0.6 mm, which contributes to sleeker and more aesthetically pleasing devices. These advancements not only improve visual performance but also ensure that Samsung's display technology remains at the forefront of the industry.

In addition to display innovations, Samsung introduced a range of AI-powered features across its product lineup. The new Galaxy AI system enhances voice recognition, real-time translation, and personalized user experiences, integrated into the latest smartphones like the Galaxy S25 Ultra. This device features a 200MP AI-enhanced sensor for professional-grade photography, AI-driven zoom stabilization, and predictive autofocus, ensuring high-quality images in various conditions.

Samsung's AI assistant, Bixby 2.0, offers more natural speech recognition and multi-language support, seamlessly interacting with other Samsung devices and smart home systems. AI-powered health tracking in wearables such as the Galaxy Watch 7 and Galaxy Buds 3 Pro provides advanced analytics and real-time feedback, enhancing fitness coaching and overall health monitoring. Moreover, the SmartThings ecosystem now leverages AI for automated energy management and enhanced security features, further integrating intelligent control into the connected home environment.

Security remains a priority with the introduction of Knox AI Security, an advanced framework that bolsters biometric authentication, fraud detection, and real-time threat analysis. This ensures that user data remains protected through AI-driven encryption and proactive monitoring. Samsung's comprehensive approach at MWC 2025 underscores its commitment to pushing the boundaries of display and AI technology, delivering products that meet the high standards of audiophiles and tech enthusiasts alike.

Samsung showcased its latest advancements in display and AI technology at MWC 2025, highlighting significant improvements that cater to both performance and user experience. A standout innovation is the On-Cell Film (OCF) technology, which enhances OLED displays by integrating the polarizer directly into the pixel structure. This integration allows for a 1.5-fold increase in brightness without additional energy consumption, resulting in clearer and more visible screens even under direct sunlight. For smartphone displays, Samsung has achieved a peak brightness of up to 5000 nits, making OLED panels exceptionally readable in bright environments.

The company also unveiled an ultrathin frame design, boasting a thickness of only 0.6 mm, which contributes to sleeker and more aesthetically pleasing devices. These advancements not only improve visual performance but also ensure that Samsung's display technology remains at the forefront of the industry.

In addition to display innovations, Samsung introduced a range of AI-powered features across its product lineup. The new Galaxy AI system enhances voice recognition, real-time translation, and personalized user experiences, integrated into the latest smartphones like the Galaxy S25 Ultra. This device features a 200MP AI-enhanced sensor for professional-grade photography, AI-driven zoom stabilization, and predictive autofocus, ensuring high-quality images in various conditions.

Samsung's AI assistant, Bixby 2.0, offers more natural speech recognition and multi-language support, seamlessly interacting with other Samsung devices and smart home systems. AI-powered health tracking in wearables such as the Galaxy Watch 7 and Galaxy Buds 3 Pro provides advanced analytics and real-time feedback, enhancing fitness coaching and overall health monitoring. Moreover, the SmartThings ecosystem now leverages AI for automated energy management and enhanced security features, further integrating intelligent control into the connected home environment.

Security remains a priority with the introduction of Knox AI Security, an advanced framework that bolsters biometric authentication, fraud detection, and real-time threat analysis. This ensures that user data remains protected through AI-driven encryption and proactive monitoring. Samsung's comprehensive approach at MWC 2025 underscores its commitment to pushing the boundaries of display and AI technology, delivering products that meet the high standards of audiophiles and tech enthusiasts alike.