Sony Interactive Entertainment Announces Discontinuation of PlayStation Stars Loyalty Program

Participants had until July 23, 2025, to continue collecting points and acquiring digital collectibles. After this date, no new campaigns, rewards, or status upgrades will be available, although existing points remain redeemable until the program’s final termination in 2026. Sony highlighted that qualifying points must be used by November 2026, providing a generous window for users to utilize their accumulated rewards.

The decision to end PlayStation Stars stems from Sony’s ongoing efforts to align its offerings with evolving user behaviors and industry trends. Vice President Grace Chen stated that the company gained valuable insights into user engagement and preferences through the program. These learnings are intended to inform future initiatives aimed at enhancing the PlayStation experience. While details about a potential successor to PlayStation Stars remain scarce, Sony assured that they are exploring new avenues to reward and engage their user base.

Technical aspects of the PlayStation Stars program included integration with the mobile PlayStation App for managing points and rewards, as the feature was not directly accessible through the console interface. PlayStation Plus subscribers could automatically earn bonus points with purchases made in the PlayStation Store, adding an extra layer of benefits for loyal customers. Despite these features, the program’s discontinuation suggests that Sony may have faced challenges related to cost-effectiveness or user engagement.

As PlayStation Stars winds down, Sony expressed gratitude to all participants and emphasized their commitment to developing future loyalty programs and regular activities to keep the community engaged. Users are encouraged to redeem any remaining points before the deadlines to make the most of their PlayStation Stars membership. The industry now watches closely to see how Sony will leverage the insights gained from this initiative to enhance its ecosystem moving forward.