Looks like Spotify Premium subscribers are in for an unexpected surprise. Over the past few days, numerous users have reported encountering ads during playback, despite paying for an ad-free experience. The issue seems widespread, affecting not just mobile apps on Android and iOS, but also the web player and various smart home devices.
For a service that charges €10.99 monthly for individual accounts—€5.99 for students, €14.99 for Duo, and €17.99 for Family plans—this intrusion feels out of place. Premium subscribers naturally expect uninterrupted listening, free from advertisements. The sudden appearance of ads has left many scratching their heads, wondering what's going on.
Spotify has acknowledged the problem, stating that they're aware and actively working on a fix. However, they've yet to pinpoint the exact cause. This isn't the first time such an issue has cropped up; back in 2019, there were similar reports, and that glitch was resolved fairly quickly.
There's also some speculation about whether this is truly a technical hiccup or perhaps an intentional test by Spotify to explore new advertising methods within Premium accounts. After all, in the video streaming world, services like Amazon Prime Video, Disney+, and Netflix have started integrating ads into their paid tiers. Could Spotify be toying with the idea of following suit?
Until Spotify provides more details or rolls out a fix, Premium users might continue to experience these unwelcome interruptions. In the meantime, keeping an eye on app updates or official statements might offer some clarity. Let's hope this gets sorted out soon so we can get back to enjoying our music the way it's meant to be—ad-free.