YouTube Enhances Premium with 256 kbps Audio and New Features

Beyond the audio upgrade, YouTube Premium is rolling out a slew of new features. iOS users can now watch Shorts in Picture-in-Picture mode, allowing for multitasking without missing a beat. There's also an experimental "Smart Downloads" feature for Shorts, which automatically downloads recommended content for offline viewing—a handy addition for those with spotty internet connections.

Web users haven't been left out either. The "Jump Ahead" feature, previously only on mobile, lets you skip to the most popular parts of a video. This can be especially useful for longer videos where you're searching for specific highlights. Additionally, mobile users will soon be able to adjust playback speeds up to 4x, perfect for quickly skimming through content or revisiting specific sections.

In the U.S., there's an interesting development on the subscription front. Google is introducing a bundle that offers YouTube Premium at a discounted rate when paired with a Google One Premium plan. This package not only brings ad-free viewing and enhanced audio on YouTube but also provides 2 TB of cloud storage and other Google One benefits. It's a move that parallels what other big players are doing by combining services for added value.

For those who use YouTube as a primary source for music and audio content, these updates solidify its position as a versatile platform. While it may still have a unique place compared to dedicated music streaming services, the gap is narrowing, and it's exciting to see where this progression leads.