
Walmart acquired Vizio for $2.3 billion, aiming to leverage its SmartCast OS platform for targeted advertising and recurring revenue streams.
Forecasts predict CastOS, derived from SmartCast, to dominate North American TV OS shipments by 2029, surpassing Roku, Tizen, and FireTV.
CastOS enables tailored advertisements, enhancing Walmart’s ability to integrate advertising with consumer habits and drive sales.

Philips introduces its Ambilight TVs in the US market, now featuring Roku OS for enhanced streaming and connectivity.
Ambilight technology projects color-matched lighting onto walls for immersive visual experiences synchronized with on-screen content.
Available models include 43", 50", 55", and 65" screens with 4K UHD resolution and HDR10 support.

The Aurzen D1R Cube is a compact smart projector powered by Roku TV OS, offering a seamless streaming experience with a familiar interface.
The projector supports a Full HD 1080p resolution and 330 ANSI lumens brightness, suitable for screen sizes from 40 to 150 inches.
Key features include auto-focus, keystone correction, and integration with the Roku ecosystem for enhanced usability and content access.
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