SOUNDPEATS was founded in 2010 by music lovers and urban sports enthusiasts seeking better audio solutions for active lifestyles. Headquartered in Shenzhen, China with U.S. operations in Naperville, Illinois, the company specializes in wireless earbuds and Bluetooth headphones with ANC and water-resistant designs. SOUNDPEATS expanded globally in 2013 to the US, UK, Germany, France, and Italy, followed by Japan in 2015 where it became an Amazon bestseller. The brand focuses on affordable quality audio products for sports and daily use, combining innovative features with competitive pricing. Known for their TrueWireless series and sport-focused designs, SOUNDPEATS serves millions of customers across 30+ countries through online channels and retail partnerships.