JD.com's Proposed Acquisition of MediaMarkt and Saturn: Bringing German Retail Icons Under Chinese Ownership
By HiFi Editorial24 February 2026
Key Highlights
JD.com, a leading Chinese e-commerce platform, is in advanced talks to acquire Ceconomy, the parent company of MediaMarkt and Saturn.
The proposed acquisition offer is €4.60 per share, surpassing Ceconomy’s current trading value of €4.21 per share.
MediaMarkt and Saturn, key players in European electronics retail, face challenges in adapting to the increasing shift towards e-commerce platforms.
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