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Microsoft announced the discontinuation of digital movie and TV sales/rentals via the Microsoft Store, effective July 18, 2025.
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Previously purchased content remains accessible through the "Movies and TV Shows" app, ensuring continuity for prior users.
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This move aligns with Microsoft's pattern, such as discontinuing Groove Music, encouraging migration to robust platforms like Netflix or Amazon Prime Video.
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Users of Xbox consoles are advised to consider dedicated streaming devices for optimized multimedia experiences.
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The decision underscores a broader industry shift towards streamlined services and highlights the importance of resilient content ecosystems.