Panasonic Considers Exiting TV Market amid Rising Competition

Their plasma screens, in particular, were legendary for their deep blacks and vibrant colors, qualities that many enthusiasts still reminisce about. Even after phasing out plasma in 2014 due to the industry's shift towards 4K and HDR, Panasonic continued to deliver impressive LCD and OLED models. Their OLED TVs are known for accurate color reproduction and excellent motion handling, often rivaling offerings from other major brands.

However, the TV market has become increasingly competitive. Panasonic faces stiff competition not just from established South Korean giants but also from emerging Chinese manufacturers. This crowded landscape makes it challenging for Panasonic to maintain its market share and profitability in the TV segment.

Kusumi highlighted four underperforming business areas: televisions, home appliances, industrial devices, and mechatronics. He expressed intentions to take "drastic measures" by the end of the fiscal year 2026, which could include selling off the TV division completely.

While no buyers have been confirmed yet, the potential sale raises questions about the future of Panasonic TVs. There's concern that if the TV division changes hands, the quality and innovation we've come to expect might diminish.

For those of us who value top-notch audiovisual experiences, Panasonic's possible exit is more than just corporate news—it's the potential loss of a brand that has contributed significantly to home entertainment. It remains to be seen how this situation will unfold, but it's clear that the industry is at a turning point, and we're keenly watching what happens next.