Paramount+ Introduces New Pricing Model with Ad-Supported Tier

The streaming platform Paramount+ is rolling out significant changes to its subscription offerings, with a new pricing model and the introduction of an ad-supported tier starting June 5, 2025. These shifts aim to cater to a wider audience while reflecting current industry trends among streaming services. However, the changes have sparked discussion, particularly regarding the competitiveness of the new pricing structure.

The standard ad-free subscription, which offers Full HD streaming (1080p) on up to two devices simultaneously, will see its monthly price rise from €7.99 to €9.99 for new and returning subscribers. While this €2 increase does not come with enhancements in video resolution or additional features, existing subscribers can continue paying the current rate for an initial grace period. How long this price freeze will remain for these users is uncertain, but the progressive pricing approach seems to follow patterns established by competitors.

In addition to the price adjustment for its existing plans, Paramount+ is introducing a new "Basic" subscription tier. Priced at €5.99 per month, this ad-supported option limits viewing to one device at a time and removes the download feature for offline playback. Streaming resolution continues to cap at 1080p, which some might find underwhelming for the price point. Notably, this tier is marginally more expensive than Netflix’s equivalent ad-supported plan, raising questions about how it will compete in terms of value for money and content appeal.

For users seeking the highest quality experience, the Premium tier remains unchanged at €12.99 per month. This plan includes 4K Ultra HD streaming with HDR10/Dolby Vision and immersive Dolby Atmos audio, alongside the ability to stream on up to four devices concurrently. Subscribers also retain access to offline downloads. Since its introduction earlier this year, the premium tier has stood out as the only option for viewers prioritizing top-tier audio-visual standards.

These changes arrive amidst an increasingly competitive streaming landscape, with platforms experimenting with tiered offerings to balance affordability and premium experiences. Paramount's decision to emphasize ad-supported access reflects broader shifts in consumer behavior while giving users a range of options suited to different needs and budgets. However, some may see the pricing model as ambitious, particularly given comparisons to established rivals with larger catalogs.