Sony Announces BRAVIA Projector 7: An Affordable Cinema Experience for Homes

Sony has introduced the BRAVIA Projector 7, positioning it as a more accessible option for enthusiasts seeking pro cinema quality. Building on the foundation set by its siblings, the BRAVIA Projector 8 and 9, the Projector 7 incorporates Sony's advanced XR Processor for Projectors. This processor enhances critical picture quality functions including upconversion, motion processing, and HDR tone mapping, ensuring performance that rivals some theatrical projectors.

Equipped with a laser light source and a 3-Chip 4K native SXRD imaging engine, the BRAVIA Projector 7 delivers a bright and punchy picture with 2,200 lumens of peak luminance. Its compact design, measuring 18.13 x 7.88 x 18.59 inches and weighing approximately 13kg, allows for flexible installation options. Manual focus, zoom, and lens shift further contribute to its versatility, making it easier to integrate into various living environments.

The projector stands out with its support for 4K at 120fps and HDMI 2.1 inputs, catering to gamers with an impressive 12ms input lag and Auto Low Latency Mode (ALLM) for responsive gameplay. Additionally, IMAX Enhanced support provides a more immersive viewing experience for compatible content. Sony's XR Processor enables features such as XR Dynamic Tone Mapping, XR Deep Black, and XR TRILUMINOUS PRO, which collectively ensure vivid color reproduction and deep contrast levels.

While the BRAVIA Projector 7 offers robust performance, it does have some limitations. With a peak brightness of 2,200 lumens, it performs best in dark to moderately lit environments, falling short in brighter settings where projectors with higher brightness ratings are preferable. The absence of motorized zoom, lens shift, and lens memory may also be a drawback for some users, although the new Aspect Ratio Scaling mode provides a workaround by allowing seamless switching between 16:9 and 2.35:1 aspect ratios.

Overall, the BRAVIA Projector 7 presents a compelling option for those seeking high-quality home theater experiences without the premium price tag of its higher-end counterparts. Its combination of advanced processing capabilities, flexible installation features, and strong performance metrics make it a noteworthy addition to Sony’s projector lineup.