Sony Unveils BRAVIA Projector Series: A Game-Changer for European Home Cinema

In terms of lighting performance, the BRAVIA 7 offers a laser-based system producing a peak brightness of 2,200 lumens, making it flexible for various indoor environments, from dim theaters to moderately lit living spaces. The XR Processor for projectors elevates its visual output with technologies like XR Dynamic Tone Mapping and TRILUMINOS PRO, ensuring vibrant color reproduction and nuanced HDR performance, even if it won’t quite rival high-contrast OLED panels. For added credibility, its IMAX Enhanced certification reinforces the intent to offer a cinematic aesthetic worthy of large-screen enthusiasts.

Availability in Europe is slated for summer 2025, with Sony targeting a price point of €6,999. While the premium cost reflects its cutting-edge technologies, it also places the BRAVIA 7 firmly in the aspirational category. That said, its combination of native 4K, next-gen gaming support, and laser longevity could make it a future-proof investment for those prioritizing quality and immersive engagement. Sony’s decision to include it in Europe suggests confidence in the model’s potential to gain traction with cinephiles and gamers in these locales.

Sony's new chapter in the European projector space holds promise, and the BRAVIA Projector 7 is one of several offerings geared to redefine what enthusiasts can expect in their dedicated setups. Further details, including additional model-specific features for the BRAVIA 8 and 9, are expected to follow, signaling exciting times for high-tech home visual solutions.