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Spotify introduces direct messaging functionality, allowing users to share content like songs and podcasts directly within the app without external platforms.
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The feature initially launches in regions including Latin America, the US, Canada, Brazil, the UK, Australia, New Zealand, and soon the EU.
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Available for users aged 16 and above on both Free and Premium tiers, the feature is accessible on mobile devices only.
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Messages are protected with industry-standard encryption, and users can block unwanted contacts or report inappropriate content for moderation.
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Sharing is simplified: while streaming, users can select a friend or contact to send the content to with a single tap.
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This function fulfills a long-standing user demand, promoting music sharing and discovery, particularly benefiting emerging artists through enhanced recommendation dynamics.