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xboom represents two distinct brands: LG's xboom, launched in 2024 through a partnership with musician will.i.am as 'Experiential Architect,' features Bluetooth speakers and wireless earbuds as part of LG Electronics' audio division. Separately, Xboom Utilities Private Limited, founded by Vishal Saurav in 2004 in Bengaluru, India, operates as an electronics marketplace specializing in drones, CCTV, headphones, speakers, smartphones, and laptops with branches in Delhi. The LG xboom brand focuses on lifestyle audio products with celebrity endorsement, while the Indian Xboom serves as an e-commerce platform. Both entities operate independently, sharing only the brand name similarity in the audio/electronics space.