xboom
South Korea/India
About xboom
xboom represents two distinct brands: LG's xboom, launched in 2024 through a partnership with musician will.i.am as 'Experiential Architect,' features Bluetooth speakers and wireless earbuds as part of LG Electronics' audio division. Separately, Xboom Utilities Private Limited, founded by Vishal Saurav in 2004 in Bengaluru, India, operates as an electronics marketplace specializing in drones, CCTV, headphones, speakers, smartphones, and laptops with branches in Delhi. The LG xboom brand focuses on lifestyle audio products with celebrity endorsement, while the Indian Xboom serves as an e-commerce platform. Both entities operate independently, sharing only the brand name similarity in the audio/electronics space.
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LG xboom Buds Lite and Buds Plus headphones announced with innovative features showcased at CES 2025
LG introduces two new models in its xboom series: the Buds Lite and Buds Plus, expanding its TWS earbuds lineup.
Both models feature ANC technology, Bluetooth Multipoint, and pairing capabilities such as Google Fast Pair and Swift Pair.
The Buds Plus offer up to 10 hours of playback (30 hours with case), adaptive EQ, UVnano cleaning, and wireless charging.
LG Presents the xboom Buds Lite and Buds Plus with Tuning by will.i.am
LG introduces two new TWS earbuds models: xboom Buds Lite and xboom Buds Plus.
The xboom Buds Plus feature ANC, adaptive equalizer, UVnano cleaning function, and wireless charging, with up to 30 hours of battery life.
The xboom Buds Lite offer 11.5 hours standalone battery life, 35 hours with the case, and simplified noise cancellation.
LG and will.i.am Collaborate on Affordable xboom Buds: Lite and Plus Editions
LG introduces two new xboom Buds models: the affordable Buds Lite and the premium Buds Plus, offering diverse features.
Buds Lite feature 'mild' ANC with one microphone, customizable EQ modes, and 11.5 hours battery life standalone, extending to 35 hours with case.
Buds Plus provide advanced adaptive ANC and EQ, triple-microphone setup, and UV sanitization technology with 10 hours standalone battery, extending to 30 hours.
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