LG Expands xboom by will.i.am Line with Buds Plus and Buds Lite Wireless Earbuds Featuring ANC, Auracast, and UVnano+ Case

From a connectivity and platform standpoint, the Buds Plus in particular reflect a future‑proofing mindset that some competitors still treat as optional. Auracast LE Audio support and an onboard Bluetooth transmitter indicate LG is betting on broader broadcast and sharing use cases—air travel, public displays, and multi‑listener scenarios—rather than focusing solely on smartphone pairing. Bluetooth 5.4 with SBC and AAC may look conservative on paper, but LG appears to be prioritizing connection stability, latency control, and cross‑device reliability over chasing newer codecs with inconsistent real‑world implementation. The inclusion of multipoint and spatial processing reinforces that this is designed as an all‑day utility earbud rather than a narrow “audiophile mode” product.

At the lower end, the Buds Lite take a notably different approach from many budget rivals that cut costs by downsizing drivers or stripping software features. Retaining the same driver architecture and EQ access suggests LG views consistency across the lineup as more important than artificial segmentation. Compared with similarly priced models that lean heavily on boosted bass or open‑fit compromises, the Lite’s design philosophy favors endurance, isolation, and tonal adjustability—traits that resonate with listeners who value predictability over spectacle. Taken together, the xboom expansion reads less like a flashy refresh and more like LG methodically carving out a stable, mid‑market identity anchored in tuning discipline and pragmatic engineering.