Founded in 2011 by CU in Shenzhen, China, Baseus emerged as a consumer electronics brand with the name simplified from their slogan 'Base on user,' representing their commitment to thinking from users' perspectives. With core values of 'Practical. Reliable. Base on User,' the company began its active growth phase in 2012, expanding to major online platforms in China before exploring foreign markets. By 2018, Baseus achieved sustainable growth with monthly accessory sales of $700,000, and by November 2017 had covered over 180 countries through 600 global physical stores with 100+ flagship stores. The company has established 11 complete product lines including Baseus Gamo, Audio, Lighting, Automotive, and Home Appliance divisions, specializing in chargers, power banks, hubs, GaN chargers, earbuds, car accessories, cables, speakers, smartphone covers, and protective glasses for Apple, Huawei, and Samsung devices. As a pioneer in GaN fast-charging technology, Baseus proudly introduced some of the world's most compact and powerful GaN chargers, integrating industry-leading technology across their product range. Recently entering the US market after establishing dominance in Asia, Baseus continues expanding globally while maintaining focus on practical, reliable consumer electronics designed from the user's perspective.