OPPO

OPPO is a leading global consumer electronics manufacturer founded by Tony Chen in 2004 in Dongguan, China, originally emerging from the restructuring of BBK Audiovisual Electronics Company in 2003. Initially launching as an MP3 and Hi-Fi device manufacturer with their first international product, the OPPO X3 MP3 player in 2005, the company entered the smartphone market in 2008 and became China's largest smartphone manufacturer by June 2016. OPPO is headquartered in Shenzhen, Guangdong, and operates as part of the former BBK Electronics ecosystem alongside brands like OnePlus, Vivo, and Realme before BBK's deregistration in 2023. The company has achieved remarkable global expansion, operating in over 60 countries with 40,000 employees worldwide, 290,000+ retail outlets, 1,900+ official service centers, and ranking fourth globally in smartphone market share with 8.8% market share and 103.1 million shipments in 2023. Beyond smartphones, OPPO maintains a strong presence in the audio market with premium headphones, amplifiers, and Hi-Fi devices, including flagship products like the PM-1/PM-2 headphones and HA-1 desktop amplifier. Under CEO Tony Chen's leadership, who also serves as President of OPPO University, the company focuses on becoming a world leader in the Internet of Experience while maintaining active global marketing campaigns including the #ShotonOPPO photography IP across social media platforms.