Founded in 2018 as the dedicated audio brand of Anker Innovations Co., Ltd., Soundcore represents the evolution of Anker's audio journey that began in 2014 with their first Bluetooth speakers. Created by Steven Yang, who founded parent company Anker in 2011 after recognizing market gaps in reliable charging solutions during the smartphone revolution, Soundcore officially debuted as an independent brand in New York and Tokyo on April 25, 2018. Headquartered in Shenzhen, China, under the broader Anker Innovations umbrella based in Changsha, Hunan, Soundcore has rapidly established itself in the competitive audio market with the mission 'Progress is the beat of our every day' and the rallying cry 'Sound On. Move On.' The brand achieved significant milestones including their first CES Innovation Award in 2018, successful Kickstarter campaigns for true wireless earbuds, and the Q20 becoming the #1 best-selling over-ear headphones in the US by 2021. Soundcore's product portfolio spans Bluetooth earbuds, open-ear earbuds, over-ear headphones, speakers, and innovative smartglasses, featuring advanced technologies like 98.5% noise reduction in their Liberty 4 NC earbuds and the floatable Boom series outdoor speakers. Operating under Anker Innovations' global presence with subsidiaries in Japan, Singapore, the United States, and United Kingdom, Soundcore maintains the philosophy that 'high-quality audio doesn't have to come at a high price,' positioning itself to break industry illusions while delivering accessible premium audio experiences to consumers worldwide through continuous innovation and the pursuit of the purest hearing experience for life's journey.