Amazon Integrates AI-Powered Alexa+ with Amazon Music App

Amazon has announced the integration of 'Alexa+' generative AI into the Amazon Music app for iOS and Android devices.

Alexa+ enhances user interaction with advanced features, enabling ambiguous searches like 'What song plays during the opening of The Sopranos?'

Early access users show improved engagement: threefold increase in song searches and 70% rise in recommended music playback duration.