iFi Audio

iFi Audio is a premium British hi-fi audio technology company launched in 2012 as a sister company of the highly regarded Abbingdon Music Research (AMR), one of the largest manufacturers of high-end audio systems in the UK. Founded by CEO and Technical Director Thorsten Loesch when AMR recognized the growing market trend toward mobile headphone systems over static speaker setups, iFi was created to satisfy the demand for portable high-end audio by applying advanced AMR technology to more affordable, smaller products. Based in Southport, UK, where the company oversees design, development, and manufacture of more than 50 products while sourcing the highest quality components from Japan, Germany, and the USA, iFi Audio has established itself as the leading innovator in desktop and portable audio equipment. The company name combines 'interactive' and 'fidelity,' reflecting their mission to bring high-end audio quality to mainstream audiences through products that maintain pure analogue circuitry with no DSP, ensuring signals stay 'Bit Perfect' throughout processing. Under Thorsten Loesch's technical leadership alongside Sales Director Vincent Luke and collaboration with renowned technical consultant John Curl, iFi Audio has developed an award-winning portfolio including portable DACs (Hip-Dac 3, flagship iDSD Valkyrie), headphone amplifiers (xCAN balanced amplifier), desktop equipment (Zen DAC series), and audio accessories featuring cutting-edge technologies and eco-friendly design using recyclable materials and toxin-free components. Recognized for superior sound quality designed in England for audiophiles worldwide, iFi Audio continues expanding their mission of making innovative high-end audio available to everyone, everywhere, while maintaining their commitment to sustainability and exceptional musical fidelity through careful attention to both technical excellence and environmental responsibility.